AI-enabled advertising could reduce ad loads; Jimmy Kimmel is (still) causing a stir; and Microsoft plans to ensure fair ...

Agencies that dismiss in-house development are limiting their differentiation. Here are five questions to ask yourself before ...

Jeffrey Hirsch takes the reins of QuantumPath, a media-buying platform that uses AI to help with planning and campaign ...

On Monday, a civil trial kicked off in response to a 2023 FTC claim filed against Amazon. The FTC accused Amazon of tricking ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled ...

TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial ...

SSPs are staring at their own demise. And it's because, for over a decade, SSPs have positioned themselves as agnostic ...

The shift from traditional search to AI chatbots has huge implications for the entire marketing organization, says Bluefish CEO Alex Sherman.