By comparing the stories of the 1,521 films shortlisted at the Berlin Film Festival to 17,000+ movies released in US cinemas, ...

The age profile of horror audiences is fascinating. Horror has a relatively low percentage of the youngest audience segment ...

After crunching a million+ datapoints on 10,000+ film festivals, I have found which best for horror filmmakers. Plus get the data and adjust the weightings to create your own rankings and action plan.

In writing this blog and my work for Guinness World Records, I sometimes stumble on findings that feel like they reveal something big about our culture. This happened recently with the discovery that ...