The next time you visit a top hospital in India, the people making the biggest decisions about your care might not be doctors. They might be thousands of miles away, in a boardroom in New York, ...

The way customers in India find businesses is undergoing a seismic shift. Imagine a potential client in Delhi planning an event. A few years ago, they would have typed "caterers in Delhi" into Google ...

The world of search is changing right under our feet. For years, the goal was simple: get to the number one spot on Google. But today, that’s not enough. With the rise of Google’s AI Overviews, the ...

You wake up one morning and everything seems ordinary. Well, that’s until you find your brand trending on social media. Sadly, it’s not for the reasons you had hoped for. Perhaps it was a viral ...

As a freelancer, writing is my daily job. Clients give me deadlines, I have to complete a bundle of tasks and time keeps moving quickly. Last year, I often found myself too weak at writing. My writing ...