For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which ...

Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged.

Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance.

Wondershare released Wondershare Virbo 3.0, an AI-powered video creation platform. This update includes features like AI ...

Take advantage of the profitable SMS messaging channel by ensuring deliverability through domain approval, compliance and a solid content strategy.

Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively ...

New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation ...

Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max ...

Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s ...

CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking ...

Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.

We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but ...