The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has ...

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

How to optimise for the changes in search behaviour that have emerged as a result of GenAI, and how marketers can gauge the ...

The latest trends and developments in social media, from the shift in spend towards social to the emergence of new ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention. The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% ...

In a year where many marketers expected support for third-party (3P) cookies to finally be phased out once and for all, marketers’ interest in econometrics has risen significantly from 2023 levels, ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...

As LinkedIn grows in popularity, many brands are looking to get the most out of this platform. How are stand-out brands using it to succeed, and what can marketers learn from them? LinkedIn has long ...

Understanding the customer journey is becoming an increasingly important requirement for marketers as the number of digital and offline touchpoints proliferate. This report, carried out in partnership ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. According to a Kantar study, 68% of US consumers ...