Republican digital marketers are making a bold shift, bypassing platforms like Meta and Alphabet in favor of less transparent ...

David Mowery launched Pathfinder Public Affairs to retain clients post-election by combining campaign expertise with public ...

Now, the national party committees typically play an outsized role during GOTV season. But Wiley noted that while the RNC is ...

Campaigns flush from last-minute fundraising can expect some outreach from OOH vendors looking to get placements up before ...

“AI can be really useful, it can be a great assist, but sometimes it makes things up that didn’t happen,” Fiona Cahill, ...

Republicans are no longer playing catch up when it comes to early voting and are using advanced targeting to turn out more ...

Survey researchers have faced a host of challenges this cycle with technological shifts and changes in voter behavior making ...

Win or lose, the weeks after Election Day can be some of the toughest for political campaign strategists to deal with.

What is one thing we see campaigns forget that costs them victory? Forgetting to add GOTV language to their fundraising appeals. We can look back and directly see that campaigns that continue to push ...

With so many voters already decided on the presidential ticket, the down-ballot campaigns that run the most successful Get Out The Vote (GOTV) efforts will emerge victorious. It is absolutely critical ...