Larisa Uskar joins Rotana Hotels as its Corporate Director of Brand Marketing to oversee a complete brand uplift for the ...

"Marketers need to cautiously consider amplified investments in gaming opportunities," said AppsFlyer's Shani Rosenfelder.

Smartpocket offers students exclusive discounts on popular retailers relevant to them, and offers retailers an analytics ...

Global advertisers will be able to gain access to BackLite Media's inventory across Dubai and Abu Dhabi through the ...

Yazle's Tom Martin writes on how mobile in-game advertising can enhance brand recall and attention amongst younger ...

From graphic and motion design to animation, AR, VR, and AI, 13AM Crowd is equipped to handle creative projects of any scale.

The UAE "Bring Your Impossible" campaign's flying taxi 'viral stunt' generated more than 40 million views in the first week.

Cristiano Tonnarelli joins the M&C Saatchi Middle East as ECD, alongside Munib Hamza, who has been promoted to the same role.

Seedtag MENA's Sherry Mansour writes on how privacy-first advertising is a better suited strategy for reaching an intended ...

In her new role at FP7McCann KSA, Nourhan Moaaz will lead creative projects for both government and private sector clients.

Careem Beach will offer delivery to precise locations on the beach through GPS-enabled umbrellas that can be unlocked from ...

Creativity is not optional. It’s a competitive advantage. Brands that embrace it will lead the pack, Impact BBDO's Ghassan ...