Trucks are big business in the U.S., and we’re not just talking full-size pickups such as the F-150 and Chevrolet Silverado. Midsize trucks have also been popular enough that Chevrolet brought back the Colorado and Ford revived the Ranger.

"I want a mid-size truck so bad," he said with no small amount of enthusiasm. Speaking to Motor1 at the 2025 Detroit Auto Show, the Ram CEO positively lit up when we asked about a

The new boss of Ram says he “desperately” wants a smaller pickup truck to help the brand better compete with rivals, including Toyota and Ford. For years, speculation has swirled about Ram entering the mid-size pickup market in the US and while small Ram trucks are present in overseas markets, America has so far missed out.

"We’re a truck brand and we don’t have a compact, we don’t have a mid-size," boss Tim Kuniskis said. "Kinda disingenuous to call me a truck brand, isn’t it?"

The returning CEO of Ram is still keen on a global mid-sized dual-cab ute to slot in beneath the Ram 1500 pickup.