I made an epic trek across four countries to answer one question: Why is the world going mad for a plushie monster?

Zhe Zhang, professor of marketing at Ivey Business School, unpacks the forces driving the popularity of Labubu, the mischievous plush collectable.

Pop Mart, the Chinese maker of the viral Labubu doll, is seeking to transform the breakout character into an entertainment ...

China’s Pop Mart is borrowing from Disney’s playbook to turn toothy monster Labubu’s blockbuster sales into long-term success ...

Did you know it’s Advent Calendar season? Yes, we know that countdown boxes are usually for the last month of the year, but ...

Pop Mart is learning from Disney’s ability to operate IP over the long term and aims to capitalise on Labubu’s popularity, an ...

Pop Mart’s success with Labubu did not happen overnight, and was largely due to strategic decisions taken by founder and CEO ...

First up are Labubus! Although the Labubu craze has been starting to slow down after the craziness of spring and summer, it’s still pretty hard to catch Labubu blind boxes in stock on Amazon. In fact, ...

Zootopia 2' is one wild ride! As the sequel slithers towards theaters, Disney is celebrating with a whole herd of toys, ...

China's Pop Mart is borrowing from Disney's playbook to turn toothy monster Labubu's blockbuster sales into long-term success ...

"KPop Demon Hunters," Labubus, the "Minecraft" Chicken Jockey and "Fortnite" top this year's list for kids' Halloween ...

Labubu’s success drives Pop Mart shares up nearly 200%, pushing its valuation above global toy giants Read more at The ...