I made an epic trek across four countries to answer one question: Why is the world going mad for a plushie monster?

We’re officially in October, and 2025 has already offered plenty of inspiration for Halloween costume ideas! While summer may ...

Zhe Zhang, professor of marketing at Ivey Business School, unpacks the forces driving the popularity of Labubu, the mischievous plush collectable.

Pop Mart, the Chinese maker of the viral Labubu doll, is seeking to transform the breakout character into an entertainment ...

China’s Pop Mart is borrowing from Disney’s playbook to turn toothy monster Labubu’s blockbuster sales into long-term success ...