Domino's Pizza on Monday missed market expectations for fourth-quarter same-store sales, as fast-food peers double down on their value meal offerings, hurting demand for the company's affordable pizzas and wraps.

Domino’s Pizza (DPZ) , which has over 6,000 locations in the U.S., is sounding alarm bells on a startling change in customer behavior. In the pizza chain’s fourth-quarter earnings report for 2024, it revealed that while its revenues spiked by almost 3% year over year during the quarter,