Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

Current Auburn head coach Hugh Freeze commented on the new sponsorship and recognized Dye’s highly-revered legacy at Auburn. ...

Since 1971, Indiana football has referred to its home venue as Memorial Stadium. That will change somewhat this year. On Thursday, IndyStar‘s Zach Osterman reported Indiana is entering into a ...

The Tigers' partnership with YellaWood brings new field branding to Jordan-Hare Stadium just as the program celebrates the 20th anniversary of Dye's Hall of Fame induction.

SEC programs have started partnering with large corporations, but one school is adding a sponsor that also aims to honor ...

Auburn says fans will see the new on-field logo for the first time during the Tigers’ first home game Saturday, Sep. 6 vs. Ball State.

NCAA president Charlie Baker spoke on the subject last summer." Jimmy Rane, dubbed the "YellaFella" by the Auburn Family, has ...

Yellawood's logo will now grace the surface at Pat Dye Field thanks to a five-year partnership with Auburn football ...