Corporate boards should not show CEOs the door prematurely
Just 20 months after Hein Schumacher took charge as Unilever’s chief, he is being replaced. Amid steep business challenges, ...
Unilever to hire influencers to sell mayonnaise and Marmite
Unilever is hiring an army of influencers to help sell its products as its new chief executive claimed customers are ...
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...
FoodNavigator3d
Unilever: 5 things we know about new CEO’s strategy
Fernando Fernandez joined Unilever as CEO, following the surprise exit of predecessor, Hein Schumacher. Last week the new ...
I asked ChatGPT to name 5 UK stocks for a perfectly balanced ISA – here’s what it picked!
Harvey Jones is looking for UK stocks to add to this year's ISA, and decided to call in some assistance from artificial ...
FoodNavigator1d
Can Unilever’s CEO really ‘influencer’ sales higher?
Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...
Unilever rushes to sell underperforming food labels as it focuses on ‘power brands’
The CEO's comments are his first since his appointment to the role two weeks ago, after the previous chief, Schumacher, was ...
Unilever to speed up sale of underperforming labels as part of major shake-up
The consumer giant's CEO said the firm would act at a "faster pace" to sell its underperforming labels and focus on its 30 ...
Marketing Week4d
‘Brands are by default suspicious’: Unilever’s new CEO identifies influencer marketing as key pillar of strategy
Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...
Unilever to boost influencer spend to win over ‘suspicious’ consumers
Unilever’s new chief executive has said it will hire more social media influencers to market its products because consumers are “suspicious” of corporate branding, as he set out his vision for the ...