How ‘Strong’ became the unofficial brand of disaster recovery
Fanatics.com’s ‘LA Strong’ merch has been selling fast. But the ‘Strong’ positioning has been successfully raising recovery ...
Sports Business Journal2d
Fanatics' Rubin details 'responsibility' in helping during L.A. wildfires
Fanatics CEO Michael Rubin discusses Fanatics teaming up with L.A. sports teams for an 'L.A. Strong' campaign and how they ...
Fanatics, Sports Teams Partner for 'LA Strong' to Raise Relief Funds
Profits from LA Strong merchandise sales will be donated to the American Red Cross and the LA Fire Department Foundation.
Fanatics CEO Michael Rubin on LA wildfires: A lot of entrepreneurial business leadership is needed
Michael Rubin, Fanatics CEO, joins 'Squawk Box' to discuss the company's partnership with 17 Los Angeles sports teams to sell ...
katu4d
LA sports teams unite for 'LA Strong' line to aid wildfire victims
The sports organizations and Fanatics will donate all proceeds from the initiative to the American Red Cross and the Los Angeles Fire Department Foundation. LA Strong hoodies will also be ...
True Blue L.A. on MSN4d
Dodgers, Freddie Freeman, Chris Taylor, Fanatics raise money for LA fire relief efforts
Freddie Freeman and his wife Chelsea are donating $300,000, split evenly between the LA Fire Department Foundation, the ...