Dell rebranded all of its PCs at CES 2025, and while it might ultimately be more simple to understand in the long run, everyone seemed to immediately notice some similarities to Apple's approach. Rather than going by nonsense names like "XPS" and "Inspiron,

Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, and Latitude in favor of a simplified naming scheme reminiscent of Apple's approach.

Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup of PCs in a page that seems taken directly from Apple’s playbook. The computer company on Monday announced plans to do away with familiar laptop brand names,

There are many new laptops coming from Dell, Alienware, Asus, Acer, Lenovo, MSI, and Razer. Many may just boil down to chip bumps and slight refreshes, but there are some that are betting big on new ideas, thinness, raw power, and over-the-top accouterments. Here are the ones I’m most excited for.

Las Vegas is a sea of innovation this week. From self-charging keyboards and robot vacs that pick up your junk to mirrors that give you a reality check, this tech stands out at CES.