Reliance Retails Campa Cola has disrupted the beverage market with its Rs 10 pack in PET bottle, forcing the rival beverage ...

New Delhi: An aggressive pricing with higher margins to retailers by Campa Cola, a brand owned by Reliance, has disrupted the ...

Through its fast-moving consumer goods sector - Reliance Consumer Products Ltd (RCPL) – Mukesh Ambani’s Reliance Industries ...

Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider ...

Mukesh Ambani-led Reliance Industries is set to shake up India’s Rs 38,000-crore beverage industry with the relaunch of Campa ...

Reliances pricing strategy has been key to its massive success, prompting companies like Tata to rethink their tactics.

The Mukesh Ambani-owned company is also planning to implement a pricing strategy and higher margins for retailers.

Reliance's pricing strategy has always played a pivotal in company's grand success and forced brands like Tata to reconsider ...