Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

Starbucks (SBUX) is looking to find itself – but in that search, it’s unlikely to do away with its most popular drinks, even ...

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...

Making early strides to address workers’ concerns will be crucial for Starbucks CEO Brian Niccol, who took over on Sept. 9.

The decision to scale back on deals comes through Starbucks' newly-appointed CEO Brian Niccol. According to CNN, Niccol is ...