Chipotle, Starbucks
Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...
For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...
Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...
The decision to scale back on deals comes through Starbucks' newly-appointed CEO Brian Niccol. According to CNN, Niccol is ...
1don MSN
The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.
The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those ...
Coffee chain Starbucks will be making changes to its in-app promotions according to several reports. The Wall Street Journal ...
The Takeout on MSN2d
Why Starbucks' New Direction Will Mean Fewer Discounts For CustomersUnder new CEO Brian Niccol, Starbucks plans to offer fewer discounts. Instead, the brand is opting to pivot towards a more premium coffee experience.
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