January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

Babies born in the new year, and for the 14 years following, will make up the newest generation: Generation Beta. Its members will explore new digital landscapes, many of which we likely can't fathom now,

According to one new survey, the youngest generation will drive a truncated workweek, heightened flexibility, and more when they enter the workforce.

Generation Beta includes those born between 2025 and 2039, primarily the children of younger millennials and older Gen Zs.

With the dawn of a new year, a new generation has arrived. Welcome Generation Beta–kids born between 2025-2039. Looking to the future often brings a mix of the aspirational and the anxious–especially for parents,