Bad Bunny became a global superstar, and the next Super Bowl headliner, by leaning into his native Puerto Rico — which remains the driver of his creativity.

Bad Bunny invited the world to a special encore performance of his residency streamed on Amazon Prime over the weekend. It was no mistake that the final concert landed on September 20, marking the eighth anniversary since Hurricane Maria hit Puerto Rico and caused unprecedented damage.

As Puerto Rico's unofficial artistic ambassador, Bad Bunny's vision is clear to those paying attention: move beyond the surface-level tourism and embrace deeper, community-driven travel. He promotes a more intentional approach that invests in Puerto Rico and celebrates its vibrant heritage beyond its most popular attractions.

The soon-to-be Super Bowl headliner, along with Rauw Alejandro and Karol G, are re-energizing the genre for a brand new generation.

The performer's mix of masculine and feminine style evokes a long history of Puerto Rican artists using drag as political protest.

He added in Spanish, “go tell your grandma that we’re going to be the Super Bowl halftime show.” Bad Bunny is no stranger to this stage—he appeared once before as a guest,

Bad Bunny has become one of the world’s biggest music superstars. Here’s a breakdown of his net worth in 2025 and how he built it.

Bad Bunny, the NFL's pick for the Super Bowl 60 halftime show, has made his opinion on President Trump extremely clear over the years. Sunday night, the NFL announced that Bad Bunny, a Puerto Rican rapper and singer,