YouTube Music feels like an open platform for creators and listeners, just like YouTube. They both benefit from it, creating ...

Every music fan knows that a great music video requires multiple viewings, but only a few set of clips make their way into YouTube's exclusive "billion views club." By Rania Aniftos Every music fan ...

YouTube is making a major reorganization to its product teams, with veteran exec Christian Oestlien taking on new ...

Being popular is about the only thing the current most-viewed YouTube videos have in common with their top-performing predecessors. Even though YouTube videos like Chocolate Rain went viral during the ...

Eminem and Rihanna are joining YouTube’s Billion Views Club as a duo once again. More than a decade after its release, the ...

Eminem’s 2013 song 'The Monster,' featuring a guest spot from Rihanna, has surpassed one billion views on YouTube.

YouTube is rolling out a slew of new AI tools to its millions of creators — which the video platform is positioning as unlocking more creativity and fun. Among the features: YouTube has started ...

After 15 years of hosting videos, and with approximately 300 hours of video uploaded to the service every minute, YouTube reinvents itself on a daily basis. And while the YouTube algorithm works in ...