Story-driven and style-savvy, shoppable content integrates products naturally, avoiding hard sells and instead sparking ...

Shoppers can now place orders directly from ChatGPT or Claude, without even opening ecommerce apps. That is forcing Amazon, ...

A quiet confession about using shopping as comfort — the thrill, the control, and the tiny moments of joy it brings on hard ...

Whether you’re heading from office to after-hours drinks, planning a weekend trip, or just trying to survive December looking ...

Instead of buying one outfit for one occasion and never wearing it again, this is the time to pick pieces that work across ...

Over the past few weeks, the ETtech team has tracked the biggest stories that shaped Indias tech and startup ecosystem in ...

There’s something about Indian wedding season: one minute you’re living your peaceful, sweatshirt-and-shorts life, and the next you’re drowning in invitations, last-minute shopping plans, and cousins ...

India embraced instant gratification as a retail norm with sub-30-minute deliveries reshaping consumer habits, logistics, and ...

Flipkart, India's homegrown e-commerce marketplace, today unveiled #FlipTrends2025, its annual insights report capturing the ...

Chique, the premium Indo-western womenswear brand, launches its first store in Bengaluru, aiming for 25 new store openings ...

A viral Y2K reel sent more than 21 lakh shoppers hunting for the look on Flipkart, with Korean-inspired styles quickly ...