With just two weeks to go for the UPSC Prelims 2025 CSAT paper, test your progress with Practice Set 13 from our ...

“The Nokia 7250 print ad from 2003 really stands out to me for its style. It’s a bold and visually-striking campaign built ...

Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and ...

Mother’s Day marketing has evolved over the years, with brands pivoting from the overly sentimental to include more humorous, thought-provoking and mindful fare. Additionally, many brands over the ...

Andrew Brooks, who lives in New Mills, met Ian McMillan, when the poet and BBC broadcaster contacted him to purchase some ...

Psychologists have known about the ‘halo effect’ for ages. New research suggests the power of language can help explain it ...

If search and social media have democratised marketing in the world, artificial intelligence (AI) is advertising's most ...

The Rise of Micro Communities and Their Impact on Fashion Sales | Not long ago, fashion brands focused on reaching as many ...

“I don’t believe for a second there was any ill malice, but please understand the concern with using the words ‘Never Again,’ what they represent and why this was in poor taste,” tweeted ...

The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free advertising opportunities from eWOM (electronic word-of ...