Explore why brands should integrate promotion and connection in their marketing strategies for effective growth.

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...

The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a ...

Explore how promotional budgets are crafted, allocated, and adjusted to market effectively in today's digital landscape.

When Jackie Jantos appeared on The Drum Podcast in June, she wasn’t talking like a chief marketing officer waiting for permission to influence the business. She was already talking like a chief ...

Warner Bros. and DC Studios are set on making Supergirl as big of a success as possible, as they’ve launched an ambitious new ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Modern marketing is in a funny place right now. Brands have more digital tools than ever, but attention is harder to earn. Audiences scroll fast, ad fatigue is ...

Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue?

There’s a narrative circulating among restaurant brands that’s holding them back: “We’re not a discount brand.” I hear it ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.