Paul Greenberg: What is your definition of CRM (not the formal definition of CRM)? Clint Oram: For me it's the same that it's always been. I'm looking for a personal assistant for my customers. A ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Discover the main differences between CRM and ERP and learn how each system has benefits that can enhance your business operations in our comprehensive guide. Customer relationship management (CRM) ...

The best CRM software is generalized sales tools that allow businesses of all sizes to manage and track customer interactions and streamline processes. The software offers a mix of core and advanced ...

Executives from Adobe, Microsoft, Netomi, Oracle, Pega, PROS, Salesforce, SAP, ServiceNow, SugarCRM, Verint and Zoho answer the question: What is CRM in 2026?