A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

When the new iPhones arrive this fall, there could be a color for the iPhone 17 Pro that Apple hasn’t used before, and it may ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

Seemingly an intense, saturated teal, the brand new color has been dubbed ‘olo’ by scientists. Only five people (four male ...

In one of the experiments, participants viewed olo beside an adjustable hue and were asked to match its shade to olo as closely as possible. The participants selected a teal color. Then ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

While personal style is paramount, certain colors can inadvertently highlight shadows, accentuate fine lines, and create an overall less vibrant appearance. This article delves into 8 hues that ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Here are colorful homes, each with distinctly different looks, along with design tips other homeowners can incorporate into ...