Athletes who truly embody Rolex’s core values of precision and excellence are rare. The post Days After Featuring in Rolex’s ...
Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...
With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.
As the WTA launches a new era, its biggest stars are proving that success is never static. From forehand fixes to serve ...
The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour's commercial arm WTA ...
The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.
The tournament introduced a new BNP Paribas Open digital app and the Indian Wells Tennis Garden revamped its entire food and ...
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What is Going So Wrong For Maria Sakkari?
Maria Sakkari suffered her third consecutive defeat this week at the Mérida Open Akron in Mexico. Against world #88 Zeynep ...
"Whether it’s box braids, twists, or my natural hair, it’s a form of self-expression that I’m really proud of," Coco Gauff ...
Finding a bit of solace in the middle of chaos — that's what we all try to do from time to time, don't we? The post Coco ...
Barbora Krejcikova and Venus Williams will not be heading to the California desert for next week's BNP Paribas Open.
Rybakina's tumultuous first two months will likely continue to loom over the WTA for the rest of 2025, and beyond.