For the luxury houses leading this change, the opportunities are enormous: attracting new consumers, fueling their narrative ...

A flutter of blue and yellow darts through a field in late May. Trees, shrubs and summer flowers fill the landscape. A ...

Nearly a decade after consumer VR took its first real steps—driven by headsets like the Oculus Rift, HTC Vive, and ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

VR fitness games transform at-home workouts into immersive virtual gym experiences, boosting engagement, calorie burn, and adherence for all fitness levels.

Verse Immersive, the world’s first holographic theater, is running two immersive experiences: “Star Walk” and “Art of the ...

Dallas-based Mynd Immersive’s platform for older adults blends entertainment with therapy programs to improve quality of life ...

Attractions recreating the ocean liner's fateful voyage are drawing in crowds. But are they valuable historical experiences, or cynically turning tragedy into entertainment?

Real-time volumetric streaming - placing audiences into live events is making music more accessible - through immersive, ...

Real Madrid beat FC Barcelona in a league match in October with an experiment testing out virtual reality among a select ...

Abertay University has collaborated with Royal National Institute of Blind People (RNIB) on a groundbreaking project to make ...

A True Story About A Father's Relentless Search For His Son,” immerses viewers in the harrowing story of a survivor of the Cambodian genocide.