Today, he writes about something that bothered Steve Jobs for a long time: the problem of the upside down Apple logo. Sometimes, even the science and studies can be wrong.

It was perhaps one of the most baffling and frustrating design choices Apple ever made: the upside down Apple logo. For those of you who haven't been using Macs long enough to remember this, the ...

Tesla 'upside down' meme is going viral(X/@charlotte_402 and AFP) The Tesla logo is a nod to Nikola Tesla. It features a ‘T’ - like cross-section of an electric motor.

Don't flip out when you see McDonald's golden arches Thursday. They've been flipped. In honor of International Women's Day, the fast food giant is turning its iconic golden arches upside down on ...