We all know the feeling: staring at a blank wall, paint swatches in hand, paralyzed by the sheer number of color options. But ...

Scientists at the University of California, Berkeley, recently claimed to have conjured the ability to make humans see a “new color” that was beyond the “natural human gamut.” Researchers did this by ...

we all hem and haw over countless paint swatches. Even the most seasoned decorators are no stranger to the paint pick freeze or second guessing their choices!

This experimental method resulted in a visual experience so vivid and unusual that researchers say no digital display or paint swatch can replicate it. “It was jaw-dropping. It’s incredibly ...

To make the most informed decision possible prior to committing to a color, Core recommends ordering paint swatches to review at home; she often turns to Samplize, which offers peel and stick paint ...