Scientists have unveiled Olo, a new colour invisible to the naked eye, through specialized laser technology called Oz. This deeply saturated teal, perceived by a select few, holds potential for ...

In an interview with HT Lifestyle, Twinkle Deol, Hair Trainer at CUT&STYLE Salon, shared, “The key is to use sulfate-free shampoos that cleanse gently without stripping colour, along with deep ...

Imagine a colour that's not on the rainbow, not in a crayon box, and not even something your brain has ever processed before. Sounds impossible, right? But according to a team of scientists in the ...

Scientists in the US have discovered a new color, named 'Olo', by using lasers to stimulate specific cells in the retina. This stimulation pushed perception beyond natural limits, creating a ...

This is because visual systems vary from person to person. Moreover, an object’s color may appear differently against different backgrounds or under different lighting. These facts might ...

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

iPhone colors may not matter much to some, but for plenty of users, they have the power to sway an upgrade decision. And with this year’s iPhone 17 lineup, we could see bigger color changes than ...

This is because visual systems vary from person to person. Moreover, an object’s color may appear differently against different backgrounds or under different lighting. These facts might ...

Imagine seeing a colour so vivid, so unlike anything in nature, that your brain has no reference for it. That’s exactly what happened to five people who took part in an experiment published in ...

There are only so many colors that the typical human eye can see; estimates put the number just below 10 million. But now, for the first time, scientists say they’ve broken out of that familiar ...

The researchers had laser pulses fired into their eyes to observe the colour. Scientists have claimed to discover a new colour that has not been seen by humans before. The researchers are calling ...