Parents should check their playrooms as a popular toy has officially been recalled following one death and thousands of injuries. Water beads have officially been recalled as of March 12 by the ...

You're about to come down with a serious case of cute aggression. View Entire Post › ...

Babies and toddlers can scream and cry all they want — this mom of a nearly two-year-old would know — but that’s obviously ...

LifeStance Health reports that comfort objects, from childhood to adulthood, provide emotional support and stability during stress, enhancing well-being.

TikTok’s latest viral toy is selling out across El Paso. Parents are racing from store to store trying to grab NeeDoh stress balls.

If you’ve walked into a Five Below, Target, Barnes & Noble or an Ace Hardware lately and noticed mysteriously empty shelves, here’s the culprit: NeeDoh. Given how high the demand is right now, ...

Imagine this: you are 10-years old, and your art teacher or summer camp counselor takes out a bottle of glue and shaving cream — you instantly know what you are about to make.

Little Luxuries is actively keeping up with the demand for the squishy, gel-like cubes taking over the internet and college campuses.

If you’ve seen any tweens walking around lately with neon squishy cubes or gummy-bear-shaped stress balls, you’ve already met NeeDoh. The viral sensory toy from Schylling has taken over recess ...