A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The researchers based in the United States said they were able to “experience ...

A new study sort of dents that claim. And comes up with a new one — that a new colour named ‘olo’ exists which only five humans have ever seen. A team of researchers said they used laser ...

What happens when Sprunki faces off against a CURSED Happy Meal at 3 AM?! 🍔😱 This midnight challenge takes a terrifying turn—watch till the end to see the shocking twist! 🚨👀 #Sprunki ...

This colour has emerged as the unofficial uniform of the elite, symbolizing quiet luxury and timelessness. The ultra-wealthy use this neutral palette to signal their status, prioritizing quality ...

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of Oz’ have to do with this contested discovery? Scientists claim they ...

In an interview with HT Lifestyle, Twinkle Deol, Hair Trainer at CUT&STYLE Salon, shared, “The key is to use sulfate-free shampoos that cleanse gently without stripping colour, along with deep ...

Scientists in the US have discovered a new color, named 'Olo', by using lasers to stimulate specific cells in the retina. This stimulation pushed perception beyond natural limits, creating a ...

Imagine a colour that's not on the rainbow, not in a crayon box, and not even something your brain has ever processed before. Sounds impossible, right? But according to a team of scientists in the ...

This is because visual systems vary from person to person. Moreover, an object’s color may appear differently against different backgrounds or under different lighting. These facts might ...

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

iPhone colors may not matter much to some, but for plenty of users, they have the power to sway an upgrade decision. And with this year’s iPhone 17 lineup, we could see bigger color changes than ...