The last time GoDaddy had a Super Bowl ad spot was eight years ago. The decision to return to the powerful sports platform — which attracted a record 127.7 million viewers when it aired on Feb. 9, ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

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