Nike is moving forward to the next step for Paige Bueckers' signature shoe. Sneaker & Streetwear Legal Services reported on X ...

The Fever star was featured in a Nike commercial on a marquee sports day with NFL and NBA games in anticipation of a ...

Footwear says more about you than you might think. From the boardroom to brunch, your shoes can signal success, style, and ...

Golden State Warriors star Steph Curry saluted his Splash Brother, Klay Thompson, by lacing up the ANTA KT 11 “Christmas” ...

Explore how the traditional marketing model is being revolutionized by the concept of flow, where brand meaning is co-created ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

Even if Klay would’ve preferred the scoreboard swing the other way, seeing his longtime brother-in-arms rep his shoes was a ...

Sneakers have become a big part of the basketball community, and with each passing year, brands collaborate with the players ...

Nike Basketball officially introduces Caitlin Clark as a signature athlete, unveiling her logo, apparel timeline, and future ...

As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity.

There has been heavy speculation about Djokovic's future with Lacoste. He signed a contract extension with the French brand ...

The polarizing adidas x Fear of God Athletics II Basketball shoes are marked down from $180 to $54 in three colorways online.