Seiko’s 2025 has seen popular releases, store openings, and strong market performance—“big achievements when there’s no denying that everyone is working harder for every watch purchase,” says Faye ...

Pepsi and Seiko have collaborated on two limited-edition watches The two models are inspired by the brand’s ’90s and modern logos Both watches are highly limited, with just 7,000 units of each ...

Vice Adm. Seiko Okano has officially taken on the role of principal military deputy, assistant secretary of the Navy for research, development and acquisition (ASN RDA). Prior to this appointment, she ...

Although it may not appear so to the casual observer, the legendary American hot rod brand Mooneyes is an excellent fit for the Seiko 5 Sports line. When Seiko first introduced the 5 Sports line in ...

Seiko is one of the most beloved watch brands in the world because it offers unrivaled value at every price level, across a vast catalog of designs that covers every imaginable taste and need. When ...

Seiko just dropped an awesome collab with MOONEYES, and we’re all here for it. If you haven’t heard of MOONEYES, they’re an iconic brand that makes parts for race cars, so you know this combo is going ...

A brand new Seiko watch with a striking yellow dial and two cute eyes that look beyond the dial has debuted. Well, this new timepiece, the reference SRPL39, has the primary colors of the brand Seiko ...

For 2025, Seiko is relaunching its Vanac series. The OG models dropped in the ’70s, and its angular case design is inspired by Tokyo. Naturally, a very cool city births a very cool watch (cool case, ...

Petrol heads will need no introduction to Mooneyes, an iconic supplier to the hot rod and custom car business that was founded in California in the 1950s. The name and logo have become so famous, the ...

Seiko has released a flurry of special and limited Seiko 5 models since the collection staged a comeback in 2019. Today marks the debut of a new model, the Seiko 5 Mooneyes Limited Edition. Fans of ...