The journey of a thousand optimizations typically begins with a single step – the SEO audit. For most SEO professionals, an in-depth SEO audit is Step #1 after signing a new client or going in-house ...

Local SEO consists of a number of specialized duties aimed at developing a business’s relevance and authority within a certain geographic area. Search engines and large language models (LLMs) such as ...

How to Improve SEO? 15 Experts’ Recommendations 10 Best SEO Tools For 2025 – Our Favorite Services SE Ranking vs Ahrefs 2025 Comparison The seesaw sways over to one side or the other — this time, it’s ...

This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My ...

After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned what works when it comes to landing and retaining SEO clients. While every client is ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Erika Rasure is globally-recognized as a ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...