(WFRV) – Officials with MUG Root Beer say their fans are “built different,” claiming their fans are fiercely loyal, ridiculously absurd, and absolutely convinced that they have “got that dawg in them.

The new flavor was officially announced on Saturday, Sept. 27, a few weeks ahead of its big debut at the 2025 NACS Showcase, in a social media post shared by the brand. Separately, a rep for the brand ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Mug Root Beer is hawking custom DNA testing kits in a ...

Mug Root Beer is asking fans whether they’ve “got that dawg in them,” and offering a way to find out. The PepsiCo-owned root beer brand launched a campaign that includes a “Dawg DNA Kit” promotional ...

Mug Root Beer has entered the fashion world with the American root beer brand’s first fashion-forward accessory — the limited-edition root beer float mini tote bag. The bag follows the ongoing trend ...

What's better than college basketball and free drinks? Not much. The Drake Bulldogs are teaming up with Mug Root Beer to celebrate their entry into college basketball's biggest tournament. There are ...