Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

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It's not HBO, it's Max - but the new logo for Warner Bros ... Discovery was not immediately available for comment. The jump to black-and-white branding is not Max's first aesthetic intervention.