Big brands such as Sainsbury’s and M&S also selling directly in app through links in videos and livestreams ...

Whatnot's cofounder and CEO Grant LaFontaine explains how his team has managed to evoke the feel of in-person shopping inside ...

Unprecedented AI developments dominated this year, as investors poured millions into both AI-powered and human-centric tools ...

Over 200,000 UK small businesses now generate revenue through TikTok Shop—representing a doubling since this time last year.

Kim Kardashian’s Skims livestream in December drew 30,000 concurrent viewers, validating TikTok’s push to bring China’s ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Boxing Day is here and shoppers keen to bag a bargain don't need to brave the shops any more - our shopping experts have put together a list of the 19 best sales live now, including 75% off and better ...

By Paul Greenwood, global head of research & insight at We Are Social Social search Social search is set to surge even more in 2026. Brand discoverability on social media will be just as important as ...

A shopping writer tested over a dozen frozen foods this year, but one stood out as the clear winner: Heartland Fresh’s ...

In the weird, wild world of Whatnot, the startup defying Silicon Valley’s dismal track record with live shopping, the ...