Consumer behaviour has long been a mystery for brands, marketers, and especially advertising agencies’ professionals; this is ...

Consciousness is at the center of human existence, the ability to see, hear, dream, imagine, feel pain or pleasure, dread, ...

GNWT, championed by French cognitive neuroscientist Stanislas Dehaene, argues that consciousness emerges when information ...

As the end of the academic year approaches, it’s time to celebrate all the fantastic work University of Iowa faculty and ...

Two leading theories of consciousness went head-to-head—and the results may change how neuroscientists study one of the ...

When it comes to consciousness, theories are like toothbrushes. Everybody has their own and nobody wants to use anybody ...

I remember way back 50 (yes 50!) years ago in college, when I first learned humor can be a very powerful tool. After some ...

Chronic tongue biting goes beyond mere clumsiness—discover the neurological, dental, and stress-related causes that might ...