Purchase intent: The campaign was commercially successful, with intent to purchase increasing 23 points to reach 41% among ...
Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of ...
Location intelligence platform Adsquare has announced a deal with programmatic agency and tech partner DistrictNine, ...
As the open web prepares to enter a critical new phase in 2026, one theme unites voices across the industry: quality will ...
Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad ...
Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...
Based on an aggregate of industry data from Gartner and WARC, Infillion has found that by 2028, more than $100 billion in programmatic spend is projected to flow through AI agents. This rapidly ...
Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...
Presented by Minted on 3 December, the award recognises an innovative programmatic DOOH campaign, developed by a collaborative team from Extime JCDecaux Airport, Printemps, Displayce, VIOOH, Locala ...
Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...
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