OpenAI CEO of Applications Fidji Simo has commented on how ads could work on ChatGPT. Previously reports have indicated that ...

The 1950s were a time of poodle skirts, sock hops, and an endless supply of optimism. But behind the cheerful facade, a ...

Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas.

For starters, you can keep all of our Black Friday content bookmarked so that our team of dedicated shopping reporters can ...

Looking for the Amazon Black Friday ad? Aren't we all. Amazon does things a little differently from other Black Friday ...

Sell-side advertising company Magnite has introduced Live Scheduler to help media owners easily plan, activate, and measure ...

Cardi B is getting an early start on holiday glam as she unveils a bold, festive look in a new ad for Korean skincare brand ...

From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...

Connected TV allows brands to educate their audience and drive a purchase in the same placement, but current ad formats are not maximizing the opportunity.

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

Is Deion Sanders on the hot seat amid Colorado's 3-7 season? That question has gained plenty of steam over the past few weeks ...

Global pet products supplier Trixie Pet Products has entered into a three-year partnership with 3P Logistics (3PL) to support ...