Our student-athletes work hard. They create real value. They deserve the same opportunity to benefit from their talents as everyone else.

DALLAS — When she is facilitating name, image and likeness (NIL) deals like the one a few months ago between University of Texas softball players and Walmart, the irony is never lost on Sarah Fuller.

EXCLUSIVE: A new survey from Big Chalk Analytics shows sponsorships also boost viewership and shopping behavior among fans.

Visit with Jim Rome serves as teachable moment for 5-stars, makes clear Arkansas Razorbacks coach not down for drama ...

A public relations veteran candidly admits that the industry he's worked in for over 40 years doesn’t exist anymore. But he sees reason for optimism now, too.

Sumrall understands reality. But he also understands urgency. During our interview, he referenced his old Sun Belt rival and friend, Curt Cignetti, who just led the perennially pathetic Indiana ...

Q4 2025 Earnings Call March 10, 2026 5:00 AM EDTCompany ParticipantsAlexander Vaughan - CEO, Member of Group Executive Board ...

By Helen Coster and Tim Reid WASHINGTON, March 7 (Reuters) - The White House video begins with a scene from "Call of Duty," the action-packed, first-person shooter game. It then quickly cuts to images ...

College coaches are cutting to the chase when courting student-athletes, centering their recruiting pitches around revenue-sharing compensation. Behind the scenes, administrators scramble to ensure ...

Bigelow Tea, the number one tea brand in America, is proud to announce a new Name, Image, and Likeness (NIL) partnership with CampusOne and players from the University of Connecticut women's ...

Inside Ohio State’s athletic department, a quiet shift is reshaping how Buckeye athletes build their brands. The Buckeye Sports Group, launched in the summer of 2025, has quickly become the university ...