Our student-athletes work hard. They create real value. They deserve the same opportunity to benefit from their talents as everyone else.

When she is facilitating name, image and likeness (NIL) deals like the one a few months ago between University of Texas softball players and Walmart, the irony is ...

EXCLUSIVE: A new survey from Big Chalk Analytics shows sponsorships also boost viewership and shopping behavior among fans.

Q4 2025 Earnings Call March 10, 2026 5:00 AM EDTCompany ParticipantsAlexander Vaughan - CEO, Member of Group Executive Board ...

By Helen Coster and Tim Reid WASHINGTON, March 7 (Reuters) - The White House video begins with a scene from "Call of Duty," the action-packed, first-person shooter game. It then quickly cuts to images ...

College coaches are cutting to the chase when courting student-athletes, centering their recruiting pitches around revenue-sharing compensation. Behind the scenes, administrators scramble to ensure ...

Bigelow Tea, the number one tea brand in America, is proud to announce a new Name, Image, and Likeness (NIL) partnership with CampusOne and players from the University of Connecticut women's ...

CHARLOTTE, N.C., March 10, 2026 /PRNewswire/ -- Chartwells Higher Education, a leader in contract foodservice management, and the University of Pittsburgh (Pitt) today announced a landmark campaign to ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? Some 25% of respondents say a brand sending ...

Carrie Jakubowski tells PEOPLE she "was very confused" at first before realizing what was going on ...

Express sport brings you all the latest as Indian Wells continues on Saturday with Jack Draper beginning his title defence ...

Earnings call Costain's FY2025 saw adjusted operating profit rise 9.3% to £47.1m despite a 16.4% revenue decline, with margins advancing to 4.5%. The company secured a record £7bn forward work ...