There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

Jarryd Terblanche, conceptual copywriter at Special Effects Media, looks at how narrative voice will cut through digital marketing’s content saturation in ...

Italian authorities have opened a new tax investigation into Amazon.com, focusing on its operations in Italy. Searches have reportedly taken place at Amazon’s Milan headquarters and at the homes of ...

A prominent example of Azerbaijan’s tourism approach is the project of the ‘Victory Museum’ in Stepanakert. The former building of the Nagorno-Karabakh Autonomous Oblast party committee (the ...

Companies are realizing they can no longer simply promote themselves to potential customers. They have to win over the robots ...

In a LinkedIn post, Sengupta says awards juries still reward single, campaign-led narratives, while modern brands grow ...

Sonoma, Inc. announced it had joined OpenAI’s Ad Pilot Program, becoming one of the first retailers to test clearly labeled, privacy-conscious ads within ChatGPT to surface relevant products at key ...

TANZANIA is quietly expanding its investment diplomacy beyond boardrooms and bilateral meetings into the arena of strategic ...

A close look at reported cases over the past ten years shows that there is no pattern of rampant misuse of the SC/ST Act in universities or higher education institutions ...

Influencer marketing uses mental health narratives to sell products, raising concerns about the risks of commercializing emotional well-being and self-care.