When it comes to engaging fans and bringing them closer to players and into the games, sports leagues like the NBA have more touchpoints than ever. But as fan engagement is distributed over more and ...

The YouTube star P2istheName's cause of death has been revealed nearly three months after he was found dead in Los Angeles at just 26.

Shai Gilgeous-Alexander is the cover athlete of NBA 2K26 following his MVP and title-winning season, the video game's ...

In addition, 2K has also agreed to extend its longstanding relationships with the NBA G League and USA Basketball. Official release NBA 2K26 Summer League, taking place in Las Vegas from July 10 ...

NBA Take-Two Media will include a “reimagined” 2K League that will blend gameplay and storytelling, and feature “NBA teams and players, celebrities, creators, and fans,” the companies say.

The NBA and WNBA announced Friday they extended their partnership with 2K for the NBA 2K video game series. "NBA 2K has engaged a new generation of basketball fans in an increasingly digital world ...

The 2HYPE crew dives into wild NBA 2K basketball draft challenges—strategies clash, surprises unfold, and only one can come out on top! 5 takeaways from Trump’s Army parade Dodgers tried to ...

EA Sports sent a cryptic tweet on Monday that hints at the revival of its college basketball video game franchise. Although ...