THESE days, most mobile phone users go for vertical videos than horizontal ones. Data shows that viewers spend more time with vertical video content on smartphones than traditional horizontal formats.

The top five micro-drama apps’ monthly active users grew 5,848% year over year from end-2023 to end-2024. In December last year, Tving launched a dedicated section for vertical short-form video ...

In Asia, the micro-drama trend is most notable in China, where major streaming services have started to embrace them in vertical formats on their mobile platforms – akin to Jeffrey Katzenberg’s ...

Liu Wenfeng, iQIYI's chief technology officer, explained that as user behavior data accumulates, the AI model will ...

ReelShort and DramaBox broke into the U.S. thanks to TikTok, but the government’s TikTok ban puts that continued success in jeopardy ...

Director Joe Burke and longtime collaborator Oliver Cooper make microbudget indies. Their new one, 'Burt,' doesn't have a ...

Short dramas are seeing increasing popularity ... By utilizing their well-established international distribution channels in gaming and micro-drama markets, these productions will quickly reach ...