Streaming Media's Nadine Krefetz will moderate the Streaming Media Connect May panel 'Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech.' SGAI arguably combines the advantages of ...

The Department of Justice (DOJ) is proposing Google sell two of its advertising products following a judge’s ruling that the ...

The U.S. Department of Justice has proposed that Alphabet's Google divest its AdX advertising marketplace and ad server DFP, ...

On Monday, the DOJ and Google both filed requests for remedying the tech giant’s legally declared ad-tech monopoly. The DOJ ...

Alphabet's Google will face a trial in September on antitrust enforcers' proposals to make it sell off part of its ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US ...

In a Virginia court, the department also proposed that Google be required to share real-time ad bidding data with competitors ...

The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact ...

Attribution metrics, once the gospel for campaign success, are now increasingly regarded as approximations, explain experts ...

In addition to the classic functions of a media server, Plex now offers its own web TV channels and films via video on demand. These are ad-financed, meaning that they are constantly interrupted ...

The U.S. Department of Justice has proposed that Google sell its AdX digital ad marketplace and DFP platform for managing and delivering ads on websites, after a federal judge found the company ...