Even as luxury brands swap creative directors to favor quiet luxury, function and strategy, the gender gaps persists at the ...

Two sets of players have long ruled the consulting world. There is MBB, which is McKinsey & Company, Bain & Company, and Boston Consulting Group. And then there is the Big Four: PwC, Deloitte ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately ...

It wasn't long ago that consultants at McKinsey & Company would pore over reports to ensure they aligned with the firm's writing style. Now, an AI agent called "Tone of Voice" does that.

Jim McCann, a Long Island resident who is the founder of Jericho-based 1-800-Flowers.com, has been writing the Celebrations Pulse, a weekly letter to customers, since March 2020. In this week’s ...

His infamous sketch in the back of a yellow cab became the most imitated logo in history—and cities are still copying it today. In the summer of 1977, New York City was burning. A 25-hour ...